Digital transformation · 2024
From regional player to national platform
Nordic Retail Group
2.6×
Digital revenue
3
New markets
−70%
Launch time
Overview
A digital and operating-model transformation that turned a legacy regional retailer into a unified omnichannel business.
The challenge
Nordic ran on a patchwork of aging systems that couldn't share data. Online and store operated as rivals, the customer view was fragmented across five databases, and every new market took a year of manual setup to launch.
Our approach
We set a technology and data strategy tied to specific value pools, sequenced a modernization roadmap so revenue landed early, and stood up a single customer data foundation. Crucially, we built the operating model and product capability to run the new platform rather than handing over a system nobody owned.
The outcome
Digital revenue grew 2.6× over eighteen months and the group launched three new markets in the time a single market used to take. Customer data unified into one view, unlocking personalization that lifted repeat purchase materially.
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